How to Conduct Eyetracking Studies

By | 2018-01-16T19:58:14+00:00 October 16th, 2017|Web Development, Marketing, SEO|

Eyetracking (ET) adds an extra dimension to user experience design. Watching what people are looking at adds a level of interest to usability studies. Following the eye at work makes you feel as though you are in the user’s head, […]

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When to Use Which User-Experience Research Methods

By | 2018-01-16T19:57:46+00:00 August 16th, 2017|Web Development, Marketing, SEO|

The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as unmoderated online UX assessments. While it’s not realistic to use the […]

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