Using New Data Analysis Techniques to Understand Information Flows

By | 2018-08-17T14:05:51+00:00 January 12th, 2018|Data Science and Analytics|

Information flows motivate key questions in the major social sciences. The movement of social activity to the Internet means that it is now possible to study information flows directly in a much more systematic fashion than before – data on […]

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Discovering Internet Marketing Intelligence through Online Analytical Web Usage Mining

By | 2018-01-16T20:02:42+00:00 January 2nd, 2018|Data Science and Analytics|

This paper explores innovative techniques for combining data mining techniques in order to discover actionable marketing intelligence for ecommerce sites. The techniques combine online analytical mining with web usage mining approaches in order to provide personalization, adaptation, customization, profiling, and recommendation […]

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