Project Description
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The Purpose
SA Global is a talent agency that represents up and coming celebrities, and helps them get product placement and advertising deals on social media. We built a robust analytics solution for them to identify the best growth prospects among the emerging celebrities – we collected social media traffic on the prospects and generated reports based on the overall traffic volume and the perception of the individual.
The Tech
The analytics platform is based on Hadoop, and pulls data from Twitter, Facebook, Instagram and YouTube. We use NLP to derive the overall perception of the individual based on the collective corpus. The reports generated serve two purposes – 1) for SA Global to identify the best prospects; and 2) to sell the prospects to advertisers with quantitative metrics.
